How we sold a
5-room flat at record speeds
A spacious 5-room in a mature estate had stalled below its potential. We repositioned the story, engineered access, and tuned pricing to live demand—securing strong interest fast and a clean offer in under 10 days.
At a glance
- 18 qualified viewings in Week 1 (from a cold start)
- Offer accepted on Day 9 within our target price band
- 3 competitive offers; top bid aligned to the seller’s timeline
How we sold a
5-room flat at record speeds
A spacious 5-room in a mature estate had stalled below its potential. We repositioned the story, engineered access, and tuned pricing to live demand—securing strong interest fast and a clean offer in under 10 days.
At a glance
- 18 qualified viewings in Week 1 (from a cold start)
- Offer accepted on Day 9 within our target price band
- 3 competitive offers; top bid aligned to the seller’s timeline
PROBLEMS STATEMENT
The listing was priced above where real buyers were active, the value story wasn’t landing, and the path to book a viewing felt hard.
Competing units were positioned more sharply, and the sellers—unsure about how to sequence their sell-then-buy—hesitated to act on interest. Together, those factors suppressed enquiries and led to zero weekly viewings.
Misaligned pricing:
Listed above active buyer demand bands.
Unclear value story:
Photos and copy didn’t highlight high-impact features (layout, light, micro-location perks).
Friction in the process:
Hard to book viewings; limited time slots; no pre-qualification.
Market timing & competition:
Similar units launched with stronger positioning.
Seller uncertainty:
No plan for the sell-then-buy sequence, causing hesitation to accept good offers.
Seller uncertainty:
No plan for the sell-then-buy sequence, causing hesitation to accept good offers.
Solutions Implemented
AI-Powered Valuation
We combined recent comparables, micro-market trends, and live demand signals (clicks, saves, enquiry velocity) to define a price band where buyers were already active. This let us launch with confidence and maintain a tight range for any tactical adjustments.
Ease-of-Selling Grade
We scored the listing across photos, copy, access, responsiveness, and paperwork readiness. The grade surfaced the exact friction points slowing demand—like narrow showing windows and a generic headline—so we could remove them in hours, not weeks.
Sale Optimization (from checklist to action)
Instead of scattershot tweaks, we executed a coordinated relaunch. We refreshed photography and captions to foreground layout, light, and neighborhood micro-benefits; rewrote the hero and bullets for mobile scanning; and enabled one-tap scheduling that handed off instantly to WhatsApp. Behind the scenes, we added lightweight pre-qualification to cut no-shows and set a same-day follow-up rhythm with an auto-sent FAQ, turning each viewing into a warm, informed lead.
Determining the Right Price
We set an attention-grabbing launch price, a deliberate action price to trigger offers, and a walk-away floor to protect the sellers’ goals. Using real-time ratios of enquiries to booked viewings, we made a measured micro-adjustment on day five—staying inside the data-backed band—to unlock the demand “sweet spot.”
Sell-Buy Timeline
We engineered the move so the sellers could say “yes” to the right offer without stress. That meant mapping financing and handover, refreshing the approval-in-principle, lining up a bridge option, and pre-negotiating a short rent-back. With the sequence clear, negotiations focused on value and terms—not logistics anxiety.
AI-Powered Valuation
We combined recent comparables, micro-market trends, and live demand signals (clicks, saves, enquiry velocity) to define a price band where buyers were already active. This let us launch with confidence and maintain a tight range for any tactical adjustments.
Ease-of-Selling Grade
We scored the listing across photos, copy, access, responsiveness, and paperwork readiness. The grade surfaced the exact friction points slowing demand—like narrow showing windows and a generic headline—so we could remove them in hours, not weeks.
Sale Optimization (from checklist to action)
Instead of scattershot tweaks, we executed a coordinated relaunch. We refreshed photography and captions to foreground layout, light, and neighborhood micro-benefits; rewrote the hero and bullets for mobile scanning; and enabled one-tap scheduling that handed off instantly to WhatsApp. Behind the scenes, we added lightweight pre-qualification to cut no-shows and set a same-day follow-up rhythm with an auto-sent FAQ, turning each viewing into a warm, informed lead.
Determining the Right Price
We set an attention-grabbing launch price, a deliberate action price to trigger offers, and a walk-away floor to protect the sellers’ goals. Using real-time ratios of enquiries to booked viewings, we made a measured micro-adjustment on day five—staying inside the data-backed band—to unlock the demand “sweet spot.”
Sell-Buy Timeline
We engineered the move so the sellers could say “yes” to the right offer without stress. That meant mapping financing and handover, refreshing the approval-in-principle, lining up a bridge option, and pre-negotiating a short rent-back. With the sequence clear, negotiations focused on value and terms—not logistics anxiety.
“I just want a reliable price range fast.”
AI-Powered Valuation
Get a data-backed price range powered by industry-grade tools and live SG transactions
Transactions Report
See recent sales around you (unit type, floor, dates, $/psf), so you can benchmark exactly where you stand.
Mini Proceeds Estimator — ✅
A simple calculator (sale price – CPF refund – legal – estimated agent fee) is instant once the user sees their range.
Timeline
Day 0–1:
Diagnose & Prep
- Valuation model
- Ease-of-Selling grade
- Photo/copy overhaul
- Checklist live
Day 2–3:
Launch & Capture
Listing goes live across portals + social boosts. One-tap scheduling and instant responses enabled.
Day 4–7:
Optimize & Fill Calendar
Micro-price adjustment within target band. Expanded evening/weekend slots. Pre-qual to reduce drop-offs.
Week 2:
Momentum & Offers
10+ viewings/week sustained. Buyer FAQs auto-sent post-viewing. Early terms aligned to seller’s timeline.
Week 3:
Negotiate & Secure
Multiple offers reviewed against price and timing. Chosen buyer matched sell-buy timeline; contingencies minimized.
Results
- 0 → 10+ viewings/week within the first 7 days
- 3 qualified offers by Week 3
- Sale at market value, with favorable handover terms
- Stress-free move plan using the mapped sell-buy timeline
“We were stuck for weeks. After the pricing and checklist refresh, viewings poured in and we sold without scrambling our move.”
Homeowner
Selling Your Home
A property partner you can trust—before, during, and long after the deal
Move on with confidence. We’ll handle the details—transparently.
We plan, prep, and market your home for maximum appeal, then manage offers and timelines so you sell smoothly and securely. Clear updates, zero surprises, and negotiation that protects your interests.
What you get
- Pricing strategy, not guesswork
- Sale-ready presentation
- Targeted exposure
- Offer management
- End-to-end support
Selling Your Home
A property partner you can trust—before, during, and long after the deal
We plan, prep, and market your home for maximum appeal, then manage offers and timelines so you sell smoothly and securely.
What you get
- Pricing strategy, not guesswork
- Sale-ready presentation
- Targeted exposure
Social Proof
“PropAlly gave me great confidence that I can sell above valuation, and they did!”
Homeowner
“PropAlly gave me great confidence that I can sell above valuation, and they did!”
Homeowner
Common Questions from SG Home Sellers
“It’s a data-backed estimate. A precise price needs a quick review of floor, facing, renovations and recent micro-market shifts.”
“We offer transparent, success-based fees. No upfront payment. We’ll quote before you decide.”
“Yes—plus social ads and our buyer network to maximise exposure.”
“Yes. We coordinate timelines, HLE/IPA checks, and extension of stay if needed.”
“Yes. We follow PDPA best practices and only contact you about your valuation and sale.”